Platform Health

Video guide

The Platform Health page has two cards. The first confirms the conversions TrueMetriks fires server-side are reaching each ad platform. The second shows how much paid traffic and engagement those ads are driving, measured against the period before.

Conversion delivery

Pick a window at the top right (it defaults to the last 24 hours), then read the result:

• Platform tabs - Facebook Ads, Google Analytics 4, Google Ads, and any other connected platform, each with its overall success rate. Click one to see just that platform.
• Total fires / Successful / Failed - the headline counts for the selected platform and window.
• Per event - the same breakdown split by event (PageView, Lead, Purchase, and so on), with a success rate for each.

If anything failed, the row shows the full error detail so you can see exactly why it was rejected. In a healthy account every number sits at 100%, so this part of the page is mostly a quick glance to confirm your tracking is still flowing.

Paid traffic and engagement

The second card, Paid Traffic & Engagement, counts only the visitors and events that came from your ad platforms - Facebook, Google, and TikTok ads. Organic, direct, and referral traffic is excluded, so every number here is what your paid advertising actually produced. A visitor counts as paid based on their first touch, the source that first brought them to your site.

This card has its own date range and a Day / Week / Month toggle, separate from the conversion-delivery card above. Some ranges lock the toggle to the granularity that fits them - the last 12 months shows by month, shorter ranges by day.

The headline numbers

Three figures sit at the top, each compared with the prior period - the equal-length window immediately before the one you picked:

• Paid pageviews - total pageviews from paid visitors.
• Unique paid visitors - how many distinct people those pageviews came from.
• Pageviews per visitor - paid pageviews divided by unique paid visitors, so you can see how much of your site the average paid visitor explored.

Under each number a coloured change shows the move against the prior period: a green up arrow when it grew, a red down arrow when it fell. The grey text beside it ("vs 1,180 prior period") is the prior period's value, so you always see what you are being compared to.

Paid pageviews over time

The chart plots paid pageviews per day, week, or month, following the toggle. Hover any point to compare it with the previous one - the tooltip shows that period's paid pageviews and the percentage change from the period before it, so you can spot where paid traffic ramped up or dropped off.

Per event vs prior period

The table breaks paid activity down by event. For each event you get the count and the number of unique people for this period and for the prior period side by side, plus a Change column comparing the two counts. It is the fastest way to see which paid actions - PageView, Lead, Purchase, Book a Call - are climbing or slipping versus the period before. If there was no paid traffic in the window, the table reads "No paid traffic in this period."