TrueMetriks documentation: Platform Health https://docs.truemetriks.com/dashboard/platform-health/ Generated from the TrueMetriks documentation. Paste the whole of this file into ChatGPT, Claude, Gemini, Cursor or any other AI. I use TrueMetriks, a server-side tracking and conversion attribution platform. It tracks my website visitors, ties every sale back to the ad that produced it, and sends those conversions back to my ad platforms. Help me with this specific task: Platform Health. Platform Health shows whether your server-side conversions are reaching each ad platform, plus a Paid Traffic and Engagement card with paid pageviews, visitors, and per-event trends vs the prior period. HOW TO GUIDE ME - This file has three parts: THE GUIDE is today's task, BACKGROUND is a prerequisite to confirm with me before you start THE GUIDE, not optional reading, and LINK MAP is the only place a real link comes from. - Ask me ONE thing at a time and wait for my answer before moving on. - At the start of every step, ask me: "do you want the written steps, or the video?" If I pick the video, give me the exact link from the LINK MAP at the bottom and wait until I tell you I have watched it. If I pick the written steps, give them to me from this file. - Only ever give me links that appear in the LINK MAP below. Never invent a URL, never guess an anchor, and if I ask for something that has no link here, say so and point me at https://docs.truemetriks.com/ instead. - Never ask me for my password, my API key, my MCP key, or any card details. You are reading me the steps; I am the one clicking in my own account. - Confirm each step worked before starting the next one. - Keep it short. I am doing this while looking at my screen, not reading an essay. - Everything you need is in this file. You do not need to browse the web. =============================================================================== THE GUIDE: Platform Health https://docs.truemetriks.com/dashboard/platform-health/ =============================================================================== **Video guide** VIDEO: A walkthrough of the Platform Health page in TrueMetriks -> https://docs.truemetriks.com/dashboard/platform-health/ The Platform Health page has two cards. The first confirms the conversions TrueMetriks fires server-side are reaching each ad platform. The second shows how much paid traffic and engagement those ads are driving, measured against the period before. ## Conversion delivery Pick a window at the top right (it defaults to the last 24 hours), then read the result: - **Platform tabs** - [Facebook Ads](https://docs.truemetriks.com/ad-integrations/facebook/), [Google Analytics 4](https://docs.truemetriks.com/ad-integrations/ga4/), [Google Ads](https://docs.truemetriks.com/ad-integrations/google-ads/), and any other connected platform, each with its overall success rate. Click one to see just that platform. - **Total fires / Successful / Failed** - the headline counts for the selected platform and window. - **Per event** - the same breakdown split by [event](https://docs.truemetriks.com/dashboard/events/) (PageView, Lead, Purchase, and so on), with a success rate for each. If anything failed, the row shows the full error detail so you can see exactly why it was rejected. In a healthy account every number sits at 100%, so this part of the page is mostly a quick glance to confirm your tracking is still flowing. ## Paid traffic and engagement The second card, Paid Traffic & Engagement, counts only the visitors and events that came from your ad platforms - Facebook, Google, and TikTok ads. Organic, direct, and referral traffic is excluded, so every number here is what your paid advertising actually produced. A visitor counts as paid based on their first touch, the source that first brought them to your site. This card has its own date range and a **Day / Week / Month** toggle, separate from the conversion-delivery card above. Some ranges lock the toggle to the granularity that fits them - the last 12 months shows by month, shorter ranges by day. ### The headline numbers Three figures sit at the top, each compared with the prior period - the equal-length window immediately before the one you picked: - **Paid pageviews** - total pageviews from paid visitors. - **Unique paid visitors** - how many distinct people those pageviews came from. - **Pageviews per visitor** - paid pageviews divided by unique paid visitors, so you can see how much of your site the average paid visitor explored. Under each number a coloured change shows the move against the prior period: a green up arrow when it grew, a red down arrow when it fell. The grey text beside it ("vs 1,180 prior period") is the prior period's value, so you always see what you are being compared to. ### Paid pageviews over time The chart plots paid pageviews per day, week, or month, following the toggle. Hover any point to compare it with the previous one - the tooltip shows that period's paid pageviews and the percentage change from the period before it, so you can spot where paid traffic ramped up or dropped off. ### Per event vs prior period The table breaks paid activity down by [event](https://docs.truemetriks.com/dashboard/events/). For each event you get the count and the number of unique people for **this period** and for the **prior period** side by side, plus a **Change** column comparing the two counts. It is the fastest way to see which paid actions - PageView, Lead, Purchase, Book a Call - are climbing or slipping versus the period before. If there was no paid traffic in the window, the table reads "No paid traffic in this period." =============================================================================== LINK MAP Use these exact URLs. Anything ending in a # anchor opens on that section or that video. Nothing else is a valid link. Never invent a URL and never guess an anchor. Platform Health The guide ................................... https://docs.truemetriks.com/dashboard/platform-health/ Conversion delivery ......................... https://docs.truemetriks.com/dashboard/platform-health/#conversion-delivery Paid traffic and engagement ................. https://docs.truemetriks.com/dashboard/platform-health/#paid-traffic-and-engagement The headline numbers ........................ https://docs.truemetriks.com/dashboard/platform-health/#the-headline-numbers Paid pageviews over time .................... https://docs.truemetriks.com/dashboard/platform-health/#paid-pageviews-over-time Per event vs prior period ................... https://docs.truemetriks.com/dashboard/platform-health/#per-event-vs-prior-period VIDEO, A walkthrough of the Platform Health page in TrueMetriks https://docs.truemetriks.com/dashboard/platform-health/