Main

The overview cards

The row of cards at the top is your headline summary for the selected period. Each card shows the metric, its percent change versus the previous period of equal length (green means it moved the good way, red means worse), and a small sparkline of the trend.

The traffic cards:

• Unique Users - how many distinct people visited.
• Sessions - how many visits (a session ends after 30 minutes of inactivity).
• Pageviews - total pages loaded across all visits.
• Pages per Session - average number of pages viewed per visit.
• Bounce Rate - share of visits that left after a single page.
• Session Duration - average length of a visit.

The commerce cards:

• Purchases - number of completed purchase events.
• Revenue - total sales value in the period.
• AOV - average order value (revenue divided by purchases).
• Conversion Rate - share of sessions that ended in a purchase.
• New Buyers - buyers making their first-ever purchase.
• Returning Buyers - buyers who had purchased before.

The trend chart

The chart plots one metric over time. The solid line is the selected period and the grey line is the previous period of equal length, so you can see whether you are up or down. Use the Day control to change the grain (hour, day, week, month), and hover any point to read the exact value.

Referrers and Pages

These two panels sit side by side and answer "where did traffic come from" and "what did it land on."

Referrers ranks the sites that sent you traffic. The Channels tab groups those sources (Paid Social, Organic Search, Direct, and so on), and the UTM tab breaks traffic down by your campaign tags.

Pages ranks your most-visited URLs. The Titles tab lists the same visits by page title instead of path, and Entries and Exits show which pages visits start and end on.

Browsers and Countries

Browsers shows what your visitors browse with. The Devices, Operating Systems, and Screen Dimensions tabs answer the same "what are they using" question for hardware and software.

Countries shows where your visitors are. The Regions, Cities, Languages, Map, and Timezones tabs zoom in on the same geography from different angles.

Events and Weekly Trends

Events counts how often each tracked action fired - Lead, Purchase, View Product, and any other event you send. The Outbound Links tab counts clicks that left your site.

Weekly Trends is a heatmap of activity by hour and day of week - darker cells are busier times. Switch the metric in the selector to find when your audience is most active.