Pages

Video guide

The pages list

The page opens on a searchable list of every URL on your site, ranked by sessions.

Each row shows:

• The page - its URL path and the page title, with a link icon to open the live page.
• Sparkline - the page's traffic trend over the selected period.
• Sessions - how many sessions visited the page.
• Avg time - the average time visitors spent on it.

Use the search box to find a page by URL or title. Click any row to open that page's detail.

The page detail

Opening a page shows its headline stats and, below them, the upstream paths that led to it.

The headline stats

• Visits - how many visits the page received in the period.
• % of Total - the page's share of all visits across the site.
• Avg Time - the average time on the page.

Upstream paths

Upstream paths is the key part. It traces backwards from the page to show how visitors got there - each row is the route they took, ending at this page, with how many visits took it and its share of the total. It is the same idea as the upstream paths on the Leads page, but anchored on a page instead of an event.

• A row like (Direct) -> /book with 503 visits (55.1%) means most people land on /book directly, while the rows below show how much each paid source and campaign contributes.
• A longer row like (Direct) -> /book-a-call -> /book means those visitors hit /book-a-call first and then moved to /book in the same journey - so you can see the internal routes people take through your site, not just the entry source.
• Granularity controls how much source detail each step shows. Source + Medium + Campaign is the most detailed; collapse it to just source for a higher-level view.

This is how you answer "where does the traffic to this page actually come from" - whether a landing page is fed by ads, by organic search, or by other pages on your own site.