Facebook video guides

Prefer the long-form written walkthrough? Facebook Pixel and Conversions API has every step in text, with mockup screenshots and troubleshooting notes.

Step 1 - Connect Facebook

One Meta login connects TrueMetriks to your ad accounts, pixels, and catalogs.

Video guide

Step 2 - Select your pixel

For each site in TrueMetriks, pick which Facebook pixel inside your connected Business portfolios should receive its events.

Video guide

Step 3 - Custom events

Fire an extra custom-named event alongside any standard event - for granular reporting splits like Purchase_NewCustomer, or to keep ad delivery moving in restricted categories.

Explainer video

Product filter

For a Purchase custom event, fire it only when a specific product is bought - matched by product name (case-insensitive contains) or product ID (case-insensitive exact).

Explainer video

Restricted categories

If you are in a restricted category (health, wellness, supplements, finance, gambling, etc.), Meta throttles standard event names like Purchase and Lead. The fix is to uncheck the restricted standards and fire a neutral-named custom event instead.

Explainer video

Step 4 - Connect your Facebook catalog

Connect a catalog to power Advantage+ catalog ads. On WooCommerce the catalog connects automatically through the TrueMetriks WordPress plugin - the video below covers both the manual flow and the automatic WooCommerce path.

Video guide

Step 5 - Connect a Shopify catalog

If your store runs on Shopify, the TrueMetriks Catalog Sync app handles the catalog sync end-to-end - no Meta sales channel needed. Install once and every product create / update / delete pushes to your Facebook catalog automatically.

Video guide

Step 6 - Test your events

Before you trust the pixel for real campaigns, see your events arrive in Facebook with your own eyes. Copy a short-lived test code from Meta's Test Events tab, paste it into TrueMetriks, browse your site, watch events appear in real time - all server-side.

Video guide