Facebook video guides
The full Facebook setup in video form. Watch top-to-bottom and follow along.
Set this up with AI
Copy this prompt into ChatGPT, Claude or whichever AI you use. It carries this whole guide, the pages it depends on, and a link to every video, so it can walk you through it one step at a time.
Prefer the long-form written walkthrough? Facebook Pixel and Conversions API has every step in text, with mockup screenshots and troubleshooting notes.
Step 1 - Connect Facebook
One Meta login connects TrueMetriks to your ad accounts, pixels, and catalogs.
Video guide
Step 2 - Select your pixel
For each site in TrueMetriks, pick which Facebook pixel inside your connected Business portfolios should receive its events.
Video guide
Step 3 - Custom events
Fire an extra custom-named event alongside any standard event - for granular reporting splits like Purchase_NewCustomer, or to keep ad delivery moving in restricted categories.
Explainer video
Product filter
For a Purchase custom event, fire it only when a specific product is bought - matched by product name (case-insensitive contains) or product ID (case-insensitive exact).
Explainer video
Restricted categories
If you are in a restricted category (health, wellness, supplements, finance, gambling, etc.), Meta throttles standard event names like Purchase and Lead. The fix is to uncheck the restricted standards and fire a neutral-named custom event instead.
Explainer video
Step 4 - Connect your Facebook catalog
Connect a catalog to power Advantage+ catalog ads. On WooCommerce the catalog connects automatically through the TrueMetriks WordPress plugin - the video below covers both the manual flow and the automatic WooCommerce path.
Video guide
Step 5 - Connect a Shopify catalog
If your store runs on Shopify, the TrueMetriks Catalog Sync app handles the catalog sync end-to-end - no Meta sales channel needed. Install once and every product create / update / delete pushes to your Facebook catalog automatically.
Video guide
Step 6 - Test your events
Before you trust the pixel for real campaigns, see your events arrive in Facebook with your own eyes. Copy a short-lived test code from Meta's Test Events tab, paste it into TrueMetriks, browse your site, watch events appear in real time - all server-side.
Video guide