# TrueMetriks Docs > Setup, integrations, dashboard features, and a short API reference for TrueMetriks server-side tracking and conversion attribution. Full text of every page: https://docs.truemetriks.com/llms-full.txt ## Getting started - [Set up with your AI](https://docs.truemetriks.com/getting-started/ai-setup/): Copy one prompt into ChatGPT, Claude or any other AI and it walks you through the whole TrueMetriks setup, with the text steps or the video link at every stage. - [Complete setup](https://docs.truemetriks.com/getting-started/complete-setup/): Your step-by-step map from creating a TrueMetriks account to live conversion tracking: sign up, connect your domain, install the code, and link ad platforms. - [Signup and trial](https://docs.truemetriks.com/getting-started/signup-and-trial/): Create a TrueMetriks account, start your free 7-day trial, and add your first site to track. No credit card required, with unlimited events while you trial. - [CNAME setup](https://docs.truemetriks.com/getting-started/cname-setup/): Copy the CNAME record TrueMetriks shows for your site into your DNS provider (Cloudflare, GoDaddy, or any other), then click Verify. Exact steps and screenshots. - [Install your tracking code](https://docs.truemetriks.com/getting-started/install-first-tracker/): Install your TrueMetriks tracking code with the guide that matches your platform: WordPress, Shopify, GoHighLevel, ClickFunnels, or a custom site. ## Platform installs - [WordPress plugin](https://docs.truemetriks.com/platform-installs/wordpress/): Install the TrueMetriks WordPress plugin from WP Admin: search TrueMetriks under Plugins > Add Plugin, click Install Now, activate, and track pageviews, leads, and WooCommerce sales. - [Shopify Custom Pixel](https://docs.truemetriks.com/platform-installs/shopify/): Install the TrueMetriks Shopify Custom Pixel from your dashboard, paste it into Shopify Admin under Customer events, and track pageviews, checkouts, and orders. - [Cross-domain tracking with Shopify](https://docs.truemetriks.com/platform-installs/shopify-cross-domain/): Add the small theme snippet Shopify needs for cross-domain tracking. Your Custom Pixel keeps sending events; this snippet only does the handoff between domains. - [GoHighLevel install](https://docs.truemetriks.com/platform-installs/gohighlevel/): Install the TrueMetriks tracking snippet on every GoHighLevel funnel, configure the Checkout URL pattern, and add a webhook for payment plans or subscriptions. - [ClickFunnels install](https://docs.truemetriks.com/platform-installs/clickfunnels/): Install the TrueMetriks tracker on a ClickFunnels funnel (Classic or 2.0) and capture leads, purchases, refunds, subscriptions, and payment plans via webhook. - [Custom install](https://docs.truemetriks.com/platform-installs/custom/): Install the TrueMetriks tracker on any custom site (HTML, React, Vue, Astro) with one head snippet, then fire leads, checkouts, and purchases from your code. - [Other platforms](https://docs.truemetriks.com/platform-installs/other/): On Kajabi, Teachable, Squarespace, Wix, Webflow, or Thinkific? Send us a message and we build your TrueMetriks tracking integration for free within 24 hours. - [Test your integration](https://docs.truemetriks.com/platform-installs/test-your-integration/): Test your TrueMetriks install by browsing your live site in incognito, then confirm pageviews, leads, and purchases land in your dashboard within seconds. ## Ad integrations - [Facebook Pixel and Conversions API](https://docs.truemetriks.com/ad-integrations/facebook/): Connect Facebook to TrueMetriks to fire purchases, leads, and custom events through the Conversions API server-side, with pixel selection and catalog matching. - [Facebook video guides](https://docs.truemetriks.com/ad-integrations/facebook-video-guides/): Every Facebook integration step as a short video: connect, pick a pixel, custom event mappings, catalog setup for WooCommerce and Shopify, and test events. - [Google Ads](https://docs.truemetriks.com/ad-integrations/google-ads/): Connect Google Ads to TrueMetriks so every conversion is sent to Google Ads, helping it optimize your campaigns and get you more sales. - [Google Ads passkey](https://docs.truemetriks.com/ad-integrations/google-ads-passkey/): From August 5, 2026 Google requires a passkey on your Google account before you can connect or reconnect Google Ads. Here is how to set one up. - [Google Ads video guides](https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/): Every Google Ads integration step as a short video: connect, import your ad account, add conversion action goals, and test that conversions are flowing into Google Ads. - [GA4 (Google Analytics 4)](https://docs.truemetriks.com/ad-integrations/ga4/): Forward TrueMetriks events to Google Analytics 4 server-side through the GA4 Measurement Protocol by pasting a Measurement ID and API Secret from GA4. - [TikTok Pixel and Events API](https://docs.truemetriks.com/ad-integrations/tiktok/): Connect TikTok to TrueMetriks to fire Purchase, Lead, AddToCart, and more, then pick the pixel each site fires into. - [TikTok video guides](https://docs.truemetriks.com/ad-integrations/tiktok-video-guides/): Every TikTok integration step as a short video: connect TikTok via OAuth, pick the pixel each site fires into, and test your events end-to-end through the Events API. ## Payment integrations - [Stripe](https://docs.truemetriks.com/payment-integrations/stripe/): Connect Stripe to TrueMetriks so every successful payment, one-time, subscription renewal, or sent invoice, becomes a Purchase event. - [Whop](https://docs.truemetriks.com/payment-integrations/whop/): Connect Whop to TrueMetriks so every successful payment, an initial purchase or a renewal, becomes a Purchase event via a single webhook. - [PayPal](https://docs.truemetriks.com/payment-integrations/paypal/): Connect PayPal so every completed PayPal checkout payment becomes a Purchase in TrueMetriks, joins your attribution, and pairs with the same sale from your CRM. ## Form integrations - [Calendly](https://docs.truemetriks.com/form-integrations/calendly/): Connect Calendly over OAuth so every booking becomes a TrueMetriks Schedule or Lead event, stitched back to the ad that drove it. - [Typeform](https://docs.truemetriks.com/form-integrations/typeform/): Connect Typeform with a per-site webhook so every submission becomes a TrueMetriks Lead or Schedule event, stitched back to the ad that drove it. ## Integrations - [Webhooks](https://docs.truemetriks.com/integrations/webhooks/): Receive conversions into TrueMetriks from any tool, and send your conversions with full attribution to any URL - GoHighLevel, a CRM, or a custom backend. ## Session replay - [Microsoft Clarity](https://docs.truemetriks.com/session-replay/clarity/): Add free Microsoft Clarity session replay from TrueMetriks by pasting one Project ID, no code, and tag every recording with the event name to filter by outcome. ## Dashboard - [Main](https://docs.truemetriks.com/dashboard/main/): The Main dashboard is your at-a-glance overview: traffic and revenue stat cards, a trend chart, and breakdown panels for referrers, pages, tech, and geography. - [Revenue](https://docs.truemetriks.com/dashboard/revenue/): The Revenue page shows server-side revenue, ROAS, and profit by source, drilled down to the individual ad, plus a per-buyer table of who purchased. - [How revenue attribution works (and how to reconcile with Facebook, Google and TikTok)](https://docs.truemetriks.com/dashboard/revenue-attribution/): Learn how first-touch, last-touch, and any-touch attribution work, why a sale can show under a different channel than Facebook or Google, and how to match them up. - [Leads](https://docs.truemetriks.com/dashboard/leads/): The Leads page is your events explorer: every event you fire ranked by volume, with a detail view showing each event's conversion rate and the paths to it. - [Pages](https://docs.truemetriks.com/dashboard/pages/): The Pages page lists every URL on your site by traffic, and lets you click any page to see its upstream paths: the sources and pages visitors came from. - [Funnels](https://docs.truemetriks.com/dashboard/funnels/): The Funnels page builds multi-step funnels from pages and events, shows conversion and drop-off at each step, and split-tests variants head to head. - [Journeys](https://docs.truemetriks.com/dashboard/journeys/): The Journeys page shows the real paths visitors take through your site, page by page, as a left-to-right flow that reveals the routes ending in a sale. - [Products](https://docs.truemetriks.com/dashboard/products/): The Products page ranks every product by revenue, units, views, and conversion, then expands each one into the sources, campaigns, and ads that drove its sales. - [Events](https://docs.truemetriks.com/dashboard/events/): Define custom events in TrueMetriks and pick exactly what makes each one fire: a URL match, a click, scroll depth, time on page, or another event firing. - [Platform Health](https://docs.truemetriks.com/dashboard/platform-health/): Platform Health shows whether your server-side conversions are reaching each ad platform, plus a Paid Traffic and Engagement card with paid pageviews, visitors, and per-event trends vs the prior period. - [Sessions](https://docs.truemetriks.com/dashboard/sessions/): Sessions is a live, newest-first feed of every visit to your site, where each card opens into the full ordered event timeline of what that person did. - [Users](https://docs.truemetriks.com/dashboard/users/): Users is the people-level view in TrueMetriks: one row per person with lifetime sessions, events, purchases, and spend, plus a full per-person profile. - [UTM Builder](https://docs.truemetriks.com/dashboard/utm-builder/): The UTM Builder creates correctly-encoded, tagged campaign URLs and copy-ready Facebook, Google Ads, and TikTok templates that wire up full TrueMetriks attribution. - [API](https://docs.truemetriks.com/dashboard/api/): The TrueMetriks v1 API in one place: create an API key on the Integrations tab, authenticate with a Bearer token, and call the read-only analytics endpoints. - [MCP (AI access)](https://docs.truemetriks.com/dashboard/mcp/): Connect Claude, Cursor or any MCP client to your TrueMetriks analytics and ask questions in plain language. Generate the key on the Integrations tab. ## Special features - [New vs Returning customers](https://docs.truemetriks.com/features/new-vs-returning/): See revenue, AOV, and ROAS split by first-time vs repeat buyers, and fire a new-customer-only conversion to your ad platforms to optimize acquisition. - [Buyer Journeys and attribution models](https://docs.truemetriks.com/features/buyer-journeys-attribution/): Switch between first-touch, last-touch, and any-touch attribution on the Revenue page, and read a single buyer's full ordered path to purchase under Users. - [Restricted categories](https://docs.truemetriks.com/features/restricted-categories/): Keep optimising on Facebook in restricted categories like health, finance, and supplements by firing your conversion through a neutral custom event name. - [GDPR compliance](https://docs.truemetriks.com/features/gdpr-compliance/): Make TrueMetriks GDPR and CCPA friendly in one click: switch Cookie tracking off to run cookieless, with no IP retention and no persistent visitor identifiers. - [Chrome Extension](https://docs.truemetriks.com/features/chrome-extension/): Install the TrueMetriks Ad Overlay to see attribution-corrected ROAS, Profit, CPL, and CPS on every row inside Facebook Ads Manager and Google Ads. - [Cross-domain tracking](https://docs.truemetriks.com/features/cross-domain-tracking/): Keep a visitor as one person when your funnel crosses two separate domains you own, so the ad that started the journey still gets credit for the sale. ## Billing - [Why extra domains are charged separately](https://docs.truemetriks.com/billing/why-extra-domains-are-charged-separately/): TrueMetriks is priced per domain, so every extra domain in a cross-domain funnel is $800 a year, added as a line on the subscription you already have. ## Troubleshooting - [Common issues](https://docs.truemetriks.com/troubleshooting/common-issues/): Fix the most common TrueMetriks tracking problems: tracking not firing, missing ad IDs, rejected Facebook CAPI events, wrong attribution, and trial gating.