TrueMetriks documentation: Creatives and Creative Insights https://docs.truemetriks.com/features/creative-insights/ Generated from the TrueMetriks documentation. Paste the whole of this file into ChatGPT, Claude, Gemini, Cursor or any other AI. I use TrueMetriks, a server-side tracking and conversion attribution platform. It tracks my website visitors, ties every sale back to the ad that produced it, and sends those conversions back to my ad platforms. Help me with this specific task: Creatives and Creative Insights. See every ad creative next to the sales TrueMetriks tracked for it, find your winners and losers, and learn what your winning ads have in common. HOW TO GUIDE ME - This file has three parts: THE GUIDE is today's task, BACKGROUND is a prerequisite to confirm with me before you start THE GUIDE, not optional reading, and LINK MAP is the only place a real link comes from. - Ask me ONE thing at a time and wait for my answer before moving on. - At the start of every step, ask me: "do you want the written steps, or the video?" If I pick the video, give me the exact link from the LINK MAP at the bottom and wait until I tell you I have watched it. If I pick the written steps, give them to me from this file. - Only ever give me links that appear in the LINK MAP below. Never invent a URL, never guess an anchor, and if I ask for something that has no link here, say so and point me at https://docs.truemetriks.com/ instead. - Never ask me for my password, my API key, my MCP key, or any card details. You are reading me the steps; I am the one clicking in my own account. - Confirm each step worked before starting the next one. - Keep it short. I am doing this while looking at my screen, not reading an essay. - Everything you need is in this file. You do not need to browse the web. =============================================================================== THE GUIDE: Creatives and Creative Insights https://docs.truemetriks.com/features/creative-insights/ =============================================================================== The Creatives page answers two questions every advertiser asks: which of my ads actually make money, and why. It lists every creative you run on Meta, Google Ads and TikTok with the sales TrueMetriks tracked for it, marks each one a Winner, Loser or something in between, and then reads your winners and losers side by side to tell you what separates them. ## What Creative Insights is Ad platforms grade their own homework. The conversions Ads Manager reports are the ones Meta believes it caused, counted its own way, and Google and TikTok do the same. When you pick which ad to scale, that is the number you are trusting. The Creatives page uses **your tracked results instead**: every sale, lead or booking TrueMetriks recorded on your site, credited to the ad the buyer really came from. Spend, impressions and clicks come from the ad platform, because only the platform can count those. So a creative that looks like a winner in Ads Manager and never brought a real sale shows up here as what it is. The page has two tabs, and one paid add-on, **Creative Insights**, unlocks both: - **Library** - every creative with its tracked sales, revenue, cost per sale and ROAS, and a status pill. - **AI Insights** - what your winning creatives have in common, what your losing ones share, and what to make next. ## Where to find it Open your site in the dashboard and click **Creatives** in the sidebar, under Web Analytics. The tab is in the address, so you can bookmark either one: `?tab=library` or `?tab=insights`. - The page needs at least one connected ad account. Until Meta, Google Ads or TikTok is connected it says **Connect an ad account to see your creatives**, with a button that takes you to the ad integrations on your Tracking settings. - The Creatives entry is shown to signed-in members of the workspace only. It never appears on a shared public link, and a customer's ads are never visible to anyone outside their workspace. - The demo workspace shows Creatives too, but always locked: the offer over the sample library and the sample report. Creative Insights can never be added to the demo, so to see your own creatives, use your own workspace. - Creatives are synced from each connected ad account: images, videos and text ads (such as Google search ads). Without the add-on, both tabs show the offer over a blurred sample. **See a sample library** and **See a sample report** open a full working sample marked *This is not your data*, so you can click through everything before you buy. ## The Library The Library shows one card per creative. When the same image or video is used in several ads, it is shown **once**, with the results of all those ads added together. That is what makes it useful: you judge the creative, not whichever ad set happened to carry it. ### The summary tiles Five tiles sit above the cards, for the date range and filters you picked: - **Creatives** - how many creatives, *used across N ads that spent in this range*. - **Winners** and **Losers** - how many of each. When some ads are close to a call, the line underneath says so instead, for example *2 promising* or *3 at risk*. - **Amount spent** - the ad spend of those creatives. - **Tracked revenue** - the revenue TrueMetriks tracked for them, with the **Blended ROAS** underneath. For a lead or booking conversion this tile shows the number of leads or bookings and the cost per result instead. ### Filters and sorting - **Date range** - the picker at the top right. The short ranges counted in minutes and hours, such as Last 30 Minutes and Last 24 Hours, are not offered here. - **Platform** - All platforms, Meta, Google or TikTok. - **Creatives** - All, Images or Videos. - **Status** - Any status, Winners, Promising, Average, At risk, Losers or Not judged yet. - **Conversion** - what counts as a result. Standard events (Purchase, Lead, Schedule), your custom conversions (shown *based on* the event they come from) and your webhook events. Revenue and ROAS are hidden for lead and booking conversions, and the cards show Unique Leads or Unique Bookings and a cost per lead or booking. The page opens on Purchase, or on Lead or Schedule when that is the first of the three your site has results on. Your pick lasts until you leave the page. - **Search ads by name**, and **Sort** by Best first, Worst first, Revenue, Amount spent or Unique sales. Pages hold 25 cards by default; change it under **Per page** at the bottom. ### Each card A card shows the creative (a play button marks a video), the platform and format, its status pill, and the numbers that decide it: **Unique Sales**, **Total Revenue**, **Amount spent**, **CPA** and **ROAS**. A text ad with no picture shows its own headline on the card instead. Click **Clicks, CTR and more** to open the drawer. ### The creative drawer The drawer shows the whole creative and everything behind it: - **Performance** - unique sales, revenue, ROAS, amount spent, impressions, clicks, CTR and CPA. Meta creatives also show **All clicks** (every click on the ad, likes and shares included) next to the link clicks. The **Status** box explains its verdict when you hover it. - **Headline**, **Primary text** and **Call to action** as the ad ran. Text ads show all their **Headlines** and **Descriptions**. - **Video transcript** for videos: what is said in the video, written out. - **Ads using this creative** - one row per ad that spent in the range, with its sales, clicks and spend. Someone who bought through two of those ads is one sale in the totals above, so the rows can add up to less than the total, never more. ## How a creative is judged Every card carries one of six status pills. Hover a pill to read the exact reason, with your own numbers in it. ### The bar: your own average cost per sale A creative is not judged on its first few dollars. Each platform has a **bar**: your average cost per sale on that platform across all time. On Meta it is your Meta average, on Google your Google average, so an account that runs Meta daily and Google rarely never has its Google ads judged against Meta's numbers. If a platform has never produced a sale, a $20 floor stands in for the average. The bar decides when there is enough spend to call an ad: - **An ad with a sale is judged at once.** A sale under the bar can lift an ad to Promising, but never sink it: one cheap sale is too small a sample to call a Loser. - **An ad with no sale** is **At risk** once it has spent half the bar, and a **Loser** once it has spent the full bar. At that point it has spent what a sale normally costs you and brought none. - **Below half the bar with no sale**, it is **Not judged yet**. Let it run, or widen the date range. ### The lines for sales For a Purchase conversion, a creative is judged on ROAS: - **Winner** - ROAS **2.0 or higher**, spend at or above the bar, and **at least 3 days** running. - **Promising** - the same ROAS, but under 3 days or under the bar. One strong day, or one cheap early sale, can be luck. - **Average** - ROAS between 1.0 and 2.0, with spend at or above the bar. - **Loser** - ROAS **below 1.0** with spend at or above the bar, or no sale at all after spending the full bar. - **At risk** (amber) - no sale yet after spending half the bar. It becomes a Loser at the full bar. - **Not judged yet** - too little spend to call either way. ### Leads and bookings A Lead or Schedule conversion has no revenue, so the lines are about cost instead. Under **0.7x** your all-time average cost per lead (or booking) on that platform is good, over **1.4x** is bad. The same bar, the same 3 days and the same At risk rule apply. ## AI Insights AI Insights reads every judged creative on the site **across all time**, not just the dates in the picker, and compares your winners with your losers. The more ads it can compare, the surer it gets. Patterns are found within **one platform at a time**. Pick Meta, Google or TikTok in the **Platform** picker at the top; Meta and Google ads are never compared with each other, because what wins in a feed and what wins in search are different things. Next to it, the **Conversion** picker chooses what counts as a result, with the same choices as the Library's Conversion filter. It opens on the same conversion the Library does. Every conversion your site has results on gets its own winners, losers and patterns. ### Summary and your plan's meter The Summary opens with how much it had to work with, for example *Based on 214 judged ads across all time: 38 winners, 61 losers and 115 in between*, followed by the strongest findings in plain sentences and **What your winners have in common**. On the right is your plan's meter: how many creatives were analyzed this month out of your allowance, and when it resets. The written summary is refreshed every Monday; the counts and patterns are worked out fresh each time you open the tab. ### What to make next Concrete recommendations, *based on all of your judged ads across all time*. **See the ads behind this** opens the pattern each one comes from, with the ads that prove it. ### Pattern sections Four sections, each looking at a different part of the creative: - **Image patterns** - what is in the picture. - **Copy patterns** - the primary text. - **Headline patterns**. - **Video patterns** - from what is said in the video. Each pattern card starts with **Do more**, **Avoid** or **No clear effect**, then shows how many of your winners and your losers have it (for example *28 of 38* winners against *19 of 61* losers) and the ROAS of ads with it against ads without it. For leads and bookings it shows the cost per result instead. Click a card to open its drawer: **The numbers** behind it, a plain explanation of what to do, example ads that do this, and contrast ads that do not. Click any ad there to see its image, copy and results. ### How confident a pattern is Every pattern carries a Confidence pill. Hover it for the meaning: - **High** - enough ads on both sides, and a gap this size is unlikely to be chance. - **Medium** - a real gap, but a modest number of ads. Treat it as a lead worth testing. - **Low** - too few ads to trust yet. It is shown so you can watch it, not act on it. ### When patterns appear Patterns need something to compare. They appear once **at least 20** of the site's ads are judged and analyzed across all time. Before that the tab says **Not enough judged ads yet to find patterns** and tells you how many are judged, how many are analyzed and how many are waiting. With only a few judged ads, or winners but no losers yet, an amber note asks you to treat the patterns as leads. If none of your ads has ever had a result on the picked conversion, for example Schedule on a store that only tracks sales, the tab says **No Schedule results yet** instead of judging every ad a Loser. Pick another conversion, or check back once that one is tracked. A new subscription analyzes creatives in the background, so the first report can take a little while to fill in. A section that is still working says so. ## What you sell The **What you sell** card on AI Insights tells the analysis who your buyers are. An ad that works for a $20 impulse buy says different things from one that sells a $2,000 course, so the closer this card is, the better the findings. - **Category** - the broad kind of business, such as Beauty and personal care or Online course or coaching. - **Industry** - pick from the list or type your own. It can be changed **twice a day**. - **Price point** - Low, Mid or High. Pick every band you sell in; none picked means not sure. - **What you sell** - one sentence, up to 300 characters. - **Who buys it** - who your customer is. It is filled in for you **once**, when the subscription starts, from your site and your ads. After that it is yours to correct. Only an admin of the site can change it. A change applies to the written summary right away and to every creative analyzed from then on; creatives that were already analyzed are not analyzed again. ## Ideas from ads that work in your industry When there is enough data, AI Insights adds a section comparing what wins across **other TrueMetriks workspaces in your industry** with your own ads. It shows ideas you are not already winning with, and says where your own winners stand on each. What it will never show: another business's name, ads or numbers, or any count from the other workspaces. *We show patterns only.* Your ads are compared on their side the same way, so nobody sees yours. This section appears only once enough other businesses in the same industry have enough judged ads, so many workspaces will not see it at first. Setting the right **Industry** on the What you sell card is what puts you in the right group. ## Analyze your earlier ads Creatives are analyzed as they arrive **after** the subscription starts. Ads you ran before that are not analyzed automatically, because they would use up your allowance without you choosing to. To include them, press **Analyze my earlier ads** beside the date picker. Hover it first to see how many are waiting and how much of this month's allowance they would use. - It needs the **What you sell** card filled in first, so the button stays off until it is. - A large set keeps going in the background, and whatever is left carries on the next day. - If this month's allowance runs out part-way, move to a bigger plan under **Settings > Billing**, or press the button again after the allowance resets. ## Video speech needs your Facebook Page To analyze what is said in a Meta video ad, TrueMetriks has to be able to fetch the video, and Facebook only shares an ad's video with the **Page that runs the ad**. Until that Page is connected, those videos still appear in the Library with their numbers, but they are left out of Video patterns. AI Insights tells you when this happens, with a banner and a **Connect your Page** button: - If you run ads from more than one Page, the banner names the missing one, for example *Connect that Page too* with its Page ID. - The button says **Connect Facebook first** or **Verify your tracking domain first** when one of those is still to do, and a member who is not a workspace admin sees *Ask a workspace admin to connect the Page*. - Connecting a Page also turns on lead form and DM tracking for it. The connection itself is the same one used for lead forms and DM ads. Follow [Connect your Page](https://docs.truemetriks.com/ad-integrations/facebook/#connect-your-page) on the Facebook page. Once it is connected, the videos are transcribed and analyzed, and the tab updates by itself. ## Pricing and plans Creative Insights is priced by how many **new** creatives you want analyzed each month: | Plan | Price | At the limit | |------|-------|--------------| | Up to 1,000 new creatives / month | $29 / month | Analysis pauses until next month | | Up to 5,000 new creatives / month | $99 / month | Analysis pauses until next month | | Up to 10,000 new creatives / month | $149 / month | $15 per extra 1,000 | - **The same price on every plan.** It is its own monthly subscription, even if your TrueMetriks plan is billed yearly, charged to the card on file separately from your plan, with its own invoice. - **Each creative is analyzed once, ever.** Re-opening the page, changing dates or re-reading an old creative never costs anything. - **One subscription unlocks both tabs**, the Library and AI Insights. - The allowance resets on the **1st of each month (UTC)**. On the Up to 10,000 plan, each extra 1,000 over the limit is added to your next Creative Insights invoice. ### Who can add it - The workspace needs an **active paid plan**. A trial cannot add it yet: the offer says *Creative Insights can be added as soon as your trial ends and your plan is active.* - Only the **organization owner** can buy it. Everyone else sees *Ask the organization owner to add Creative Insights.* ### Add it Pick a plan on the offer box and click **Add Creative Insights**. The confirm step spells out the charge before anything happens: the price is charged today, then billed monthly to the card on file, with the renewal date. Click **Add for $99 / month** (or your plan's price) to confirm. If the card is declined, nothing is charged: *Could not add Creative Insights. No charge was made.* ### Change or cancel it The owner manages it on **Settings > Billing**, in the Creative Insights card. - **Change plan** from the dropdown. Moving up charges the difference now and the new limit applies at once. Moving down applies at once, with no credit for the unused part of the month. - **Cancel Creative Insights** keeps it active until the end of the month you paid for, then it ends. Your plan is not affected and nothing already analyzed is lost. Until that date the card shows **Ends on** with a **Keep Creative Insights** button to undo it. - If a payment fails, the card says *Payment failed. Update your card to keep Creative Insights.* with an **Update card** button. =============================================================================== LINK MAP Use these exact URLs. Anything ending in a # anchor opens on that section or that video. Nothing else is a valid link. Never invent a URL and never guess an anchor. Creatives and Creative Insights The guide ................................... https://docs.truemetriks.com/features/creative-insights/ What Creative Insights is ................... https://docs.truemetriks.com/features/creative-insights/#what-creative-insights-is Where to find it ............................ https://docs.truemetriks.com/features/creative-insights/#where-to-find-it The Library ................................. https://docs.truemetriks.com/features/creative-insights/#the-library The summary tiles ........................... https://docs.truemetriks.com/features/creative-insights/#the-summary-tiles Filters and sorting ......................... https://docs.truemetriks.com/features/creative-insights/#filters-and-sorting Each card ................................... https://docs.truemetriks.com/features/creative-insights/#each-card The creative drawer ......................... https://docs.truemetriks.com/features/creative-insights/#the-creative-drawer How a creative is judged .................... https://docs.truemetriks.com/features/creative-insights/#how-a-creative-is-judged The bar: your own average cost per sale ..... https://docs.truemetriks.com/features/creative-insights/#the-bar-your-own-average-cost-per-sale The lines for sales ......................... https://docs.truemetriks.com/features/creative-insights/#the-lines-for-sales Leads and bookings .......................... https://docs.truemetriks.com/features/creative-insights/#leads-and-bookings AI Insights ................................. https://docs.truemetriks.com/features/creative-insights/#ai-insights Summary and your plan's meter ............... https://docs.truemetriks.com/features/creative-insights/#summary-and-your-plans-meter What to make next ........................... https://docs.truemetriks.com/features/creative-insights/#what-to-make-next Pattern sections ............................ https://docs.truemetriks.com/features/creative-insights/#pattern-sections How confident a pattern is .................. https://docs.truemetriks.com/features/creative-insights/#how-confident-a-pattern-is When patterns appear ........................ https://docs.truemetriks.com/features/creative-insights/#when-patterns-appear What you sell ............................... https://docs.truemetriks.com/features/creative-insights/#what-you-sell Ideas from ads that work in your industry ... https://docs.truemetriks.com/features/creative-insights/#ideas-from-ads-that-work-in-your-industry Analyze your earlier ads .................... https://docs.truemetriks.com/features/creative-insights/#analyze-your-earlier-ads Video speech needs your Facebook Page ....... https://docs.truemetriks.com/features/creative-insights/#video-speech-needs-your-facebook-page Pricing and plans ........................... https://docs.truemetriks.com/features/creative-insights/#pricing-and-plans Who can add it .............................. https://docs.truemetriks.com/features/creative-insights/#who-can-add-it Add it ...................................... https://docs.truemetriks.com/features/creative-insights/#add-it Change or cancel it ......................... https://docs.truemetriks.com/features/creative-insights/#change-or-cancel-it