TrueMetriks documentation: Buyer Journeys and attribution models https://docs.truemetriks.com/features/buyer-journeys-attribution/ Generated from the TrueMetriks documentation. Paste the whole of this file into ChatGPT, Claude, Gemini, Cursor or any other AI. I use TrueMetriks, a server-side tracking and conversion attribution platform. It tracks my website visitors, ties every sale back to the ad that produced it, and sends those conversions back to my ad platforms. Help me with this specific task: Buyer Journeys and attribution models. Switch between first-touch, last-touch, and any-touch attribution on the Revenue page, and read a single buyer's full ordered path to purchase under Users. HOW TO GUIDE ME - This file has three parts: THE GUIDE is today's task, BACKGROUND is a prerequisite to confirm with me before you start THE GUIDE, not optional reading, and LINK MAP is the only place a real link comes from. - Ask me ONE thing at a time and wait for my answer before moving on. - At the start of every step, ask me: "do you want the written steps, or the video?" If I pick the video, give me the exact link from the LINK MAP at the bottom and wait until I tell you I have watched it. If I pick the written steps, give them to me from this file. - Only ever give me links that appear in the LINK MAP below. Never invent a URL, never guess an anchor, and if I ask for something that has no link here, say so and point me at https://docs.truemetriks.com/ instead. - Never ask me for my password, my API key, my MCP key, or any card details. You are reading me the steps; I am the one clicking in my own account. - Confirm each step worked before starting the next one. - Keep it short. I am doing this while looking at my screen, not reading an essay. - Everything you need is in this file. You do not need to browse the web. =============================================================================== THE GUIDE: Buyer Journeys and attribution models https://docs.truemetriks.com/features/buyer-journeys-attribution/ =============================================================================== When someone takes five visits across five channels before buying, "where did that sale come from?" has more than one honest answer. Attribution models are just the different ways of answering it, and TrueMetriks gives you the three that marketers actually use. ## Attribution models You switch between models with the **Attribution** dropdown. There are three: - **First-touch** credits the whole sale to the channel that first brought the person in. This is your acquisition view: which channels start journeys. - **Last-touch** credits the whole sale to the channel on the visit where the purchase happened. This is your closing view: which channels seal the deal. - **Any-touch** credits the sale to every channel that appeared anywhere in the journey. If a buyer touched Facebook, then email, then Google before purchasing, all three get credit for that purchase. This is the one most marketers want, because it shows every channel that helped, not just the first or the last. (Because one purchase is credited to several channels, the per-channel purchase counts under any-touch can add up to more than your real total; that is expected.) ### Why not linear or time-decay You may have seen two other models elsewhere. **Linear** splits one sale into equal fractions across every touch (a fifth of a sale each, across five touches). **Time-decay** does the same but gives recent touches a bigger fraction than older ones. We deliberately do not use them. The reason is simple: marketers do not think in fractions of a sale. Telling someone "Facebook earned 0.2 of this purchase" is not useful. What they actually want is to see the real sequence: first touch was a Facebook ad, then email, then Instagram, then a Google search, and then they bought. First-touch and last-touch give you the two ends of that story, and any-touch gives you the full cast of channels involved. Fractional-credit models bury that sequence behind math, so we leave them out. ## See revenue by model on the Revenue page The [Revenue](https://docs.truemetriks.com/dashboard/revenue/) page has the Attribution dropdown at the top. Switch it and every row in the source, campaign, and content breakdowns recalculates to credit purchases and revenue the way that model does. Flip to **First-touch** to see which channels acquire new people, **Last-touch** to see which channels close, and **Any-touch** to see every channel that played any part in your sales. Reading the same period three ways is what tells you, for example, that a channel which rarely gets the last click is actually starting most of your journeys. ## See one buyer's full journey under Users The Revenue page tells you the story across all your traffic. To see one person's path, go to [Users](https://docs.truemetriks.com/dashboard/users/) and open any user. Their profile lists every visit they have made, in order, so you can follow exactly how they went from first contact to purchase. Each card is one visit, newest at the top, with the channel that drove it and what they did. Reading from the bottom up, you can watch the whole journey unfold: the ad that first found them, the touches that brought them back, and the visit where they finally bought. This matters most when you have long sales cycles or an expensive product, where nobody buys on day one. Blended numbers make it look like whatever channel got the last click did all the work, when really an earlier channel did the expensive job of finding the customer in the first place. Following real journeys lets you give credit to the channels that start them, not just the ones that happen to be there at the finish. =============================================================================== LINK MAP Use these exact URLs. Anything ending in a # anchor opens on that section or that video. Nothing else is a valid link. Never invent a URL and never guess an anchor. Buyer Journeys and attribution models The guide ................................... https://docs.truemetriks.com/features/buyer-journeys-attribution/ Attribution models .......................... https://docs.truemetriks.com/features/buyer-journeys-attribution/#attribution-models Why not linear or time-decay ................ https://docs.truemetriks.com/features/buyer-journeys-attribution/#why-not-linear-or-time-decay See revenue by model on the Revenue page .... https://docs.truemetriks.com/features/buyer-journeys-attribution/#see-revenue-by-model-on-the-revenue-page See one buyer's full journey under Users .... https://docs.truemetriks.com/features/buyer-journeys-attribution/#see-one-buyers-full-journey-under-users