TrueMetriks documentation: Google Ads video guides https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/ Generated from the TrueMetriks documentation. Paste the whole of this file into ChatGPT, Claude, Gemini, Cursor or any other AI. I use TrueMetriks, a server-side tracking and conversion attribution platform. It tracks my website visitors, ties every sale back to the ad that produced it, and sends those conversions back to my ad platforms. Help me with this specific task: Google Ads video guides. Every Google Ads integration step as a short video: connect, import your ad account, add conversion action goals, and test that conversions are flowing into Google Ads. HOW TO GUIDE ME - This file has three parts: THE GUIDE is today's task, BACKGROUND is a prerequisite to confirm with me before you start THE GUIDE, not optional reading, and LINK MAP is the only place a real link comes from. - Ask me ONE thing at a time and wait for my answer before moving on. - At the start of every step, ask me: "do you want the written steps, or the video?" If I pick the video, give me the exact link from the LINK MAP at the bottom and wait until I tell you I have watched it. If I pick the written steps, give them to me from this file. - Only ever give me links that appear in the LINK MAP below. Never invent a URL, never guess an anchor, and if I ask for something that has no link here, say so and point me at https://docs.truemetriks.com/ instead. - Never ask me for my password, my API key, my MCP key, or any card details. You are reading me the steps; I am the one clicking in my own account. - Confirm each step worked before starting the next one. - Keep it short. I am doing this while looking at my screen, not reading an essay. - Everything you need is in this file. You do not need to browse the web. =============================================================================== THE GUIDE: Google Ads video guides https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/ =============================================================================== Prefer the long-form written walkthrough? [Google Ads](https://docs.truemetriks.com/ad-integrations/google-ads/) has every step in text, with mockup screenshots. ## Step 1 - Connect Google Ads Connect Google Ads to TrueMetriks with one Google sign-in. **Video guide** VIDEO: How to connect Google Ads to TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-1-connect-google-ads ## Step 2 - Pick the customer account and create conversion actions Import the Google Ads account this site uploads to, then add a conversion action goal for each event you want to send. Pick a category and name it, click Create goal, then click Save changes. The same flow handles custom-named goals. **Video guide** VIDEO: How to import your Google Ads account and add conversion action goals in TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-2-pick-the-customer-account-and-create-conversion-actions ## Step 3 - Test that conversions are flowing Before you trust the integration for real campaigns, fire a test conversion and watch it land inside Google Ads diagnostics with your own eyes. **Video guide** VIDEO: How to test that Google Ads conversions are flowing end-to-end with TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-3-test-that-conversions-are-flowing ## Remove or recreate a goal Remove a goal to stop uploading to it, or remove a conversion action inside Google Ads and recreate it for a clean rebuild that keeps its prior data. Full step-by-step is on the [main guide](https://docs.truemetriks.com/ad-integrations/google-ads/#remove-or-recreate-a-goal). **Video guide** VIDEO: How to remove or recreate a Google Ads conversion action goal in TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#remove-or-recreate-a-goal ## Product filter A **Purchase** goal can fire only when a specific product was bought, instead of on every Purchase - useful when you want Google Ads to optimize toward one product (for example a high-margin upsell). It is the same product filter as on Facebook; the video below walks through how it matches. Full details are on the [main guide](https://docs.truemetriks.com/ad-integrations/google-ads/#product-filter). **Video guide** VIDEO: How the Purchase product filter works in TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#product-filter =============================================================================== BACKGROUND: Google Ads https://docs.truemetriks.com/ad-integrations/google-ads/ =============================================================================== > **Prefer to watch instead of read?** Every step on this page also has a short video. They are bundled together at [Google Ads video guides](https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/) - watch top-to-bottom to set everything up without reading. ## Connect Google Ads Connecting Google Ads is a Google OAuth flow with three screens after you click the button in TrueMetriks. The whole thing takes about 60 seconds. **Video guide** VIDEO: How to connect Google Ads to TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads/#connect-google-ads Prefer to read along? The full step-by-step is below. ### Step 1 - Click Connect Google Ads in TrueMetriks In the TrueMetriks dashboard, open **Settings > Ad integrations**, pick the **Google Ads** tab, and click the highlighted **Connect Google Ads** button. A Google OAuth popup opens. If your browser blocks popups, you will get an inline prompt to allow it - allow it and click Connect Google Ads again. > **Don't revoke this app in your Google Account security settings later.** If you do, your Google Ads conversion uploads stop firing until you re-run this flow. Use the Disconnect button in this card instead - it cleans up on both ends. ### Step 2 - Choose your Google account Google opens its account picker. Pick the Google account that has access to the Google Ads customer (ad account) you want TrueMetriks to upload conversions into. If the account you need is not in the list, click **Use another account** and sign in. The Google account you pick here only needs to be a user on the target Google Ads customer - it does not have to be the account owner. ### Step 3 - Confirm the account for TrueMetriks Google shows a confirmation screen with the email address you picked and a summary of what TrueMetriks will receive. Click the highlighted **Continue** button. If you picked the wrong account, click the email dropdown on the left to switch, or **Cancel** to bail out of the flow. ### Step 4 - Approve Google Ads access Google now asks you to approve the one permission TrueMetriks needs: read and upload conversions on your Google Ads accounts. Tick the highlighted checkbox, then click **Continue**. > Tick the checkbox before clicking Continue. If you skip it, Google sends you back to TrueMetriks without granting the scope and the connect button will not flip to Connected. You will need to re-run the OAuth flow and tick it on the next pass. When you click Continue, the popup closes and the TrueMetriks dashboard card flips to **Connected**. Next you import the ad account this TrueMetriks site uploads conversions to. ## Import your ad account Now that TrueMetriks is connected to your Google account, you tell it which **Google Ads account** (customer) this site should upload conversions to. One Google account can manage many accounts; import the one this site advertises through. You can import more than one. **Video guide** VIDEO: How to import your Google Ads account and add conversion action goals in TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads/#import-your-ad-account This video also walks through the next section ([Add conversion action goals](#add-conversion-action-goals)) end-to-end. ### Step 1 - Click Add ad accounts The Google Ads card now shows **Connected as ``** and an **Ad accounts** section. Until you import one, it reads *No accounts imported yet*. Click the highlighted **Add ad accounts** button. ### Step 2 - Pick the account in the popup and click Import The **Add ad accounts** popup lists every Google Ads account your connected user can manage, with the account ID under each name. Tick the one this TrueMetriks site should upload conversions to - in the example we pick **Demo Brand** - then click the highlighted **Import** button. You can tick more than one if this site sends to several Google Ads accounts. ### Step 3 - Your account card appears The imported account drops in as its own card, showing the account name and ID with a **Remove account** button. Underneath is the **Conversion action goals** section - empty for now. This is where you tell TrueMetriks which events to upload to this account. ## Add conversion action goals A conversion action goal is how you tell TrueMetriks which event to upload to this Google Ads account. You pick a **category** (Purchase, Lead, Begin Checkout, and so on) - it maps to the matching TrueMetriks event automatically, so there is no separate fire-rule step - then name the action and choose when it fires. TrueMetriks creates the conversion action inside Google Ads when you click **Save changes**. **Video guide:** the [Import your ad account](#import-your-ad-account) video above walks through this section too - jump back up to watch it. ### Step 1 - Click Add conversion action goal On the account card, click the highlighted **Add conversion action goal** button (shown in the previous step). The **Add conversion action goal** popup opens. ### Step 2 - Fill in the Add conversion action goal popup Fill in the popup: - **Category** - the kind of conversion this goal is. The dropdown lists Purchase, Lead, Book Appointment, Begin Checkout, Engagement (View Item), Page View and Add to Cart. Each one maps to a TrueMetriks event automatically (Purchase to Purchase, Lead to Lead, Book Appointment to Schedule, Begin Checkout to InitiateCheckout, Engagement to ViewContent, and so on). The line under the dropdown confirms which event it fires on - you never pick the event yourself. - **Conversion action name** - the label this action shows under inside Google Ads (for example `Demo Brand Purchase`). Pick something you will recognize in the Google Ads goals list. - **Fire when** - for Purchase, Lead and Book Appointment you can limit the goal to **New customers only** or **Returning only** instead of **Always** - useful if you want to bid differently on new versus returning buyers. Leave it on Always unless you have a reason not to. (See [New vs returning](https://docs.truemetriks.com/features/new-vs-returning/) for what new and returning mean.) - **Product filter** *(Purchase only, optional)* - fire only when a specific product is purchased. Covered in [Product filter](#product-filter) below. Leave it blank to fire on every Purchase. When the fields are filled, click the highlighted **Create goal** button. ### Step 3 - The goal is staged, not created yet The goal drops into the **Conversion action goals** list with a blue **Not saved yet - created in Google Ads when you Save changes** note. Clicking Create goal only **stages** the goal in TrueMetriks - nothing is created inside Google Ads until you Save changes. ### Step 4 - Click Save changes to create it in Google Ads Click the highlighted **Save changes** button at the bottom of the card. **This is the step that actually creates the conversion action inside Google Ads** and starts sending conversions for the mapped event. If you add a goal but never click Save changes, nothing is created on Google's side - so the goal does not start firing. Always finish with Save changes. ### Step 5 - Confirm the goal inside Google Ads To verify the conversion action landed, open **Goals > Summary** in Google Ads and expand the goal that matches your category (Purchase in this walkthrough). Your new conversion action is listed there with the exact name you gave it, set to **Website (Import from clicks)**. It reads **No recent conversions** until your site actually fires the event - we cover testing that in [How to test that conversions are flowing](#how-to-test-that-conversions-are-flowing) below. To add more goals - a Lead goal, an AddToCart goal, a second Purchase goal with a product filter - click **Add conversion action goal** again and repeat. Each one is created in Google Ads when you Save changes. ## Product filter The **product filter** is an optional setting on a **Purchase** goal that fires the conversion only when a specific product was bought. Leave both fields blank and the goal fires on **every** Purchase (the default). **Video guide** VIDEO: How the Purchase product filter works in TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads/#product-filter You can filter on either field, or both: - **Product name (contains)** - matches if any purchased product's name **contains** this text. Case-insensitive, so `bottle` matches `Upsell Bottle`. - **Product ID (exact)** - matches if any purchased product's ID is **exactly** this value (for example a SKU). Case-insensitive. If you fill in both, the goal fires when a purchased product matches the name **or** the ID. ### Why this is useful Say you sell a core product plus a high-margin upsell, and you want Google Ads to optimize toward the **upsell** specifically. Add a second Purchase goal named something like `Demo Brand Upsell`, set its product filter to the upsell's name or SKU, and only those purchases upload to that conversion action. Now you can bid and report on the upsell on its own, separate from your all-Purchases goal. ## How to test that conversions are flowing To confirm real conversions are flowing in, fire one on your site and check the Google Ads diagnostics. **Video guide** VIDEO: How to test that Google Ads conversions are flowing end-to-end with TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads/#how-to-test-that-conversions-are-flowing ### Step 1 - Install the tracker and run a test Before Google Ads can receive anything, the TrueMetriks tracker has to be installed on your site. If you have not done that yet, follow the [Test your integration](https://docs.truemetriks.com/platform-installs/test-your-integration/) guide - it walks you through placing the tracker, opening your live site in an incognito window, and firing a test Purchase (or whatever event you mapped). Once the test event lands in your TrueMetriks dashboard, conversion counts typically appear in Google Ads within 30-60 minutes. ### Step 2 - Open Goals > Conversions > Summary in Google Ads In Google Ads, click **Goals** in the left rail. The Conversions menu opens. Click **Summary**. Scroll to the goal that matches your event (Purchase in this walkthrough) and expand it. You will see your conversion action row. ### Step 3 - Hover the Recent conversions status In the **Status** column of the row, hover the **Recent conversions** label. A small popover appears with a summary of the conversion-action health: count of recent conversions and **Imported data quality**. Inside the popover there is a **View diagnostics** link. Click the highlighted **View diagnostics** link. ### Step 4 - Read the Data quality page Google Ads opens the **Data quality** page for the conversion action. This is the dashboard Google gives you to confirm that events are flowing in correctly. What to look at: - **Status banner** - the big label at the top reads **Excellent**, **Good**, **OK**, or **Poor** depending on how many events imported cleanly. - **Events imported** - the line below shows the success rate, e.g. **100% (17 of 17) of events successfully imported on May 29, 2026**. If the rate is below 100%, expand the row to see what failed. - **Conversion action active and fully optimized** - confirms the action is wired up correctly and live. - **History** - the bar chart at the bottom shows successfully imported events (blue) vs events with errors (red) over the last 7 days. Watch this after your real traffic starts firing - it is the single best signal that conversions are flowing through cleanly. If you see events showing up here, conversions are flowing into the matching conversion action inside Google Ads. ## Remove or recreate a goal There are two different things you might want to do: **remove a goal** (stop uploading to it), or **remove the conversion action inside Google Ads and recreate it** (a clean rebuild that keeps its history). The video walks through both. **Video guide** VIDEO: How to remove or recreate a Google Ads conversion action goal in TrueMetriks -> https://docs.truemetriks.com/ad-integrations/google-ads/#remove-or-recreate-a-goal ### Remove a goal Click the **trash** icon on the goal, then click **Remove goal** in the confirm. TrueMetriks stops uploading conversions for that goal. **You must click Save changes for the removal to apply.** Removing a goal only stages the change until you save - click **Save changes** at the bottom of the card to commit it. The conversion action itself **stays inside your Google Ads account**; if you want it fully gone, delete it in Google Ads as well. ### Recreate a conversion action you removed in Google Ads Google Ads keeps the data attached to a conversion action even after you remove it, so if you ever delete one and rebuild it under the same name, Google **revives the original** with all its prior history. TrueMetriks makes that a one-click Recreate. #### Step 1 - Remove the conversion action in Google Ads In Google Ads, open **Goals > Summary**, expand the goal, and find your conversion action row. Hover it, click the **three-dots** menu on the right, then click **Remove conversion action**. #### Step 2 - Review and Save in Google Ads Google Ads shows a **Review and confirm** page summarizing what will change. Click the highlighted **Save** button. Google removes the conversion action. #### Step 3 - Back in TrueMetriks, the goal shows Not found Switch back to TrueMetriks. Because the action no longer exists in Google Ads to receive uploads, the goal turns amber and reads **Not found in Google Ads - upload paused**. Click the highlighted **Recreate** button. #### Step 4 - Confirm the recreate A confirm dialog explains what happens. Because the name matches, **Google revives the original action - it keeps its prior conversion data and stats, it does not start blank.** Click **Yes, recreate** and the conversion action is rebuilt inside Google Ads, picking up right where it left off. > Renamed the action in Google Ads rather than removing it? Click **Refresh from Google Ads** on the account card instead - TrueMetriks re-fetches the live conversion actions for that account and re-syncs the names. =============================================================================== LINK MAP Use these exact URLs. Anything ending in a # anchor opens on that section or that video. Nothing else is a valid link. Never invent a URL and never guess an anchor. Google Ads video guides The guide ................................... https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/ Step 1 - Connect Google Ads ................. https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-1-connect-google-ads Step 2 - Pick the customer account and create conversion actions https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-2-pick-the-customer-account-and-create-conversion-actions Step 3 - Test that conversions are flowing .. https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-3-test-that-conversions-are-flowing Remove or recreate a goal ................... https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#remove-or-recreate-a-goal Product filter .............................. https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#product-filter VIDEO, How to connect Google Ads to TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-1-connect-google-ads VIDEO, How to import your Google Ads account and add conversion action goals in TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-2-pick-the-customer-account-and-create-conversion-actions VIDEO, How to test that Google Ads conversions are flowing end-to-end with TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#step-3-test-that-conversions-are-flowing VIDEO, How to remove or recreate a Google Ads conversion action goal in TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#remove-or-recreate-a-goal VIDEO, How the Purchase product filter works in TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads-video-guides/#product-filter Google Ads The guide ................................... https://docs.truemetriks.com/ad-integrations/google-ads/ Connect Google Ads .......................... https://docs.truemetriks.com/ad-integrations/google-ads/#connect-google-ads Step 1 - Click Connect Google Ads in TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads/#step-1-click-connect-google-ads-in-truemetriks Step 2 - Choose your Google account ......... https://docs.truemetriks.com/ad-integrations/google-ads/#step-2-choose-your-google-account Step 3 - Confirm the account for TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads/#step-3-confirm-the-account-for-truemetriks Step 4 - Approve Google Ads access .......... https://docs.truemetriks.com/ad-integrations/google-ads/#step-4-approve-google-ads-access Import your ad account ...................... https://docs.truemetriks.com/ad-integrations/google-ads/#import-your-ad-account Step 1 - Click Add ad accounts .............. https://docs.truemetriks.com/ad-integrations/google-ads/#step-1-click-add-ad-accounts Step 2 - Pick the account in the popup and click Import https://docs.truemetriks.com/ad-integrations/google-ads/#step-2-pick-the-account-in-the-popup-and-click-import Step 3 - Your account card appears .......... https://docs.truemetriks.com/ad-integrations/google-ads/#step-3-your-account-card-appears Add conversion action goals ................. https://docs.truemetriks.com/ad-integrations/google-ads/#add-conversion-action-goals Step 1 - Click Add conversion action goal ... https://docs.truemetriks.com/ad-integrations/google-ads/#step-1-click-add-conversion-action-goal Step 2 - Fill in the Add conversion action goal popup https://docs.truemetriks.com/ad-integrations/google-ads/#step-2-fill-in-the-add-conversion-action-goal-popup Step 3 - The goal is staged, not created yet https://docs.truemetriks.com/ad-integrations/google-ads/#step-3-the-goal-is-staged-not-created-yet Step 4 - Click Save changes to create it in Google Ads https://docs.truemetriks.com/ad-integrations/google-ads/#step-4-click-save-changes-to-create-it-in-google-ads Step 5 - Confirm the goal inside Google Ads . https://docs.truemetriks.com/ad-integrations/google-ads/#step-5-confirm-the-goal-inside-google-ads Product filter .............................. https://docs.truemetriks.com/ad-integrations/google-ads/#product-filter Why this is useful .......................... https://docs.truemetriks.com/ad-integrations/google-ads/#why-this-is-useful How to test that conversions are flowing .... https://docs.truemetriks.com/ad-integrations/google-ads/#how-to-test-that-conversions-are-flowing Step 1 - Install the tracker and run a test . https://docs.truemetriks.com/ad-integrations/google-ads/#step-1-install-the-tracker-and-run-a-test Step 2 - Open Goals > Conversions > Summary in Google Ads https://docs.truemetriks.com/ad-integrations/google-ads/#step-2-open-goals-conversions-summary-in-google-ads Step 3 - Hover the Recent conversions status https://docs.truemetriks.com/ad-integrations/google-ads/#step-3-hover-the-recent-conversions-status Step 4 - Read the Data quality page ......... https://docs.truemetriks.com/ad-integrations/google-ads/#step-4-read-the-data-quality-page Remove or recreate a goal ................... https://docs.truemetriks.com/ad-integrations/google-ads/#remove-or-recreate-a-goal Remove a goal ............................... https://docs.truemetriks.com/ad-integrations/google-ads/#remove-a-goal Recreate a conversion action you removed in Google Ads https://docs.truemetriks.com/ad-integrations/google-ads/#recreate-a-conversion-action-you-removed-in-google-ads VIDEO, How to connect Google Ads to TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads/#connect-google-ads VIDEO, How to import your Google Ads account and add conversion action goals in TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads/#import-your-ad-account VIDEO, How the Purchase product filter works in TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads/#product-filter VIDEO, How to test that Google Ads conversions are flowing end-to-end with TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads/#how-to-test-that-conversions-are-flowing VIDEO, How to remove or recreate a Google Ads conversion action goal in TrueMetriks https://docs.truemetriks.com/ad-integrations/google-ads/#remove-or-recreate-a-goal